New Fall Arrivals
New Fall Arrivals is a campaign introducing the season’s latest motorcycle gear in a way that’s impossible to ignore. The products dominate the scene—a helmet looms above a bustling city street while riding gloves rest across a rugged mountain trail—seamlessly blending scale with environment to create striking visuals. This bold approach positions the gear as both essential protection and larger-than-life icons for every rider’s journey.
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Cycle Gear
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Creative Direction
Shot List
On-Set Art Direction
Composite Execution -
Sept—Oct 2025
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Product Photography By Luke Darigan
The Approach
In a market overflowing with cookie-cutter motorcycle ads, our goal with New Fall Arrivals was simple: stop the scroll by presenting motorcycle gear in a way that felt bold, fresh and unexpected.
To bring this vision to life, I partnered with the in-house photographer to capture studio imagery that nailed accurate lighting while elevating the gear in a distinctive way. The result is a campaign built to stand out—giving our customers a reason to pause, look closer and shop the newest gear of the season.