New Fall Arrivals
To announce the season’s latest motorcycle gear, we created a bold visual campaign that made products impossible to ignore. The products dominate the scene—a helmet looms above a bustling city street while riding gloves rest across a rugged mountain trail—seamlessly blending dramatic scale with the environments where riders roam.
Imagery is not AI generated.
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Cycle Gear
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Creative Direction
Shot List
On-Set Art Direction
Composite Execution -
Sept—Oct 2025
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Product Photography By Luke Darigan
The Approach
In a market overflowing with cookie-cutter motorcycle ads, our goal with the New Fall Arrivals was simple: stop the scroll by presenting motorcycle gear in a way that felt BIG and unexpected.
To bring this vision to life, I partnered with the in-house photographer to capture studio imagery that nailed accurate lighting while elevating the gear in a distinctive way. The result is a campaign built to stand out—giving our customers a reason to pause, look closer and shop the newest gear of the season.