Fulton Air “Panda” Shoe

REAX released a one-time drop of 1,000 riding shoes, each individually laser-etched with its unique production number. Nicknamed the “Panda” shoe for its bold black-and-white colorway, this silhouette draws inspiration from iconic street sneaker culture while delivering serious on-bike functionality.

With protection where riders need it most, this limited release strikes a balance between everyday style and performance gear—designed for the street, ready for the ride.

  • Reax, Cycle Gear’s Exclusive Brand

  • Art Direction
    Social Video Script + Concept

  • June 2025

  • Photography, Luke Darigan

    Product Design, Ed Wildman

    Video Editor, Michael Messina

Social Video Teaser

The Instagram Reel saw about a 190% increase in views compared to the brand’s typical average—nearly 3x more views.

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