Savoring Summer
A father-daughter road trip consists of roadside pitstops for good eats peppered with scenic views. Throughout their trip, their connection deepens with each mile they cover, strengthened by the shared thrill of two wheels on the road.
This photoshoot supported Cycle Gear’s summer marketing campaign and contributed to the brand’s content archives.
Centered on small, meaningful experiences, the campaign celebrates what makes the season unforgettable. From the wind in your hair to the sun on your face, we’re capturing the sentimentality and impact of those personal moments that turn into lasting memories.
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Concept
Shot List
Wardrobe/Gear
On-Set Art Direction -
Summer 2024
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Photography By Luke Darigan
We sought to bring our shot list to life, inspired by the popular trend of sharing multiple clips of daily life or recent trips through video reels on social media. This project was a collaborative effort, made possible with the expertise of Graphic Designer, Zach Fogleman and Video Editor, Alex Basso.
